Unbounce
Everything below comes from Unbounce's own pricing page or from published third-party review data. Read on 19 September 2026.
We have not used Unbounce. There is no verdict on this page, no score, and no opinion about how it feels to work in — because we would be making that up. What we do instead.
Visit UnbounceThe facts
- Free plan
- No free plan — 14-day free trial with full access, no card required
- Paid from
- $22/mo (Starter, annual: 5 pages, 500 visitors)
- Billed on
- Monthly by traffic tier, roughly 25% off on annual billing
- G2 rating
- 4.3 / 5 from 386 reviews
- Trustpilot rating
- 1.9 / 5 from 180 reviews
- Checked
- 19 September 2026
Plans, as printed on their pricing page
| Plan | Price | What the page lists |
|---|---|---|
| Starter | $29/mo ($22/mo annual) | 5 pages, up to 500 traffic, 1 user |
| Build | $99/mo ($74/mo annual) | Unlimited pages, up to 20,000 traffic |
| Experiment | $149/mo ($112/mo annual) | Adds A/B testing, up to 30,000 traffic, 3 users |
| Optimize | $249/mo ($187/mo annual) | Adds Smart Traffic optimisation, 50,000 traffic, 5 users |
Source: unbounce.com/pricing/. Prices are US list prices in USD, read from each vendor pricing page on the date above. Vendors localise pricing by country — we saw GetResponse quote in Vietnamese dong from a Vietnamese connection — so what you see may differ. Always confirm on the vendor page before buying.
Reasons to consider it
- You run paid traffic and need landing pages without waiting on developers
- A/B testing and Smart Traffic routing are built into the higher tiers
- 100+ templates, hosting included, popups and sticky bars on all plans
Reasons to look elsewhere
- Trustpilot is 1.9 from 180 reviews: mid-contract price increases and post-cancellation charges are the recurring themes — check renewal terms before subscribing
- Starter traffic cap (500 visitors) is too low for most paid campaigns
- Reviewers are split on the newer Smart Builder versus the classic builder
What the review scores say
Unbounce holds 4.3 out of 5 on G2 from 386 reviews, and 1.9 out of 5 on Trustpilot from 180 reviews.
Another wide gap: 4.3 on G2 from 386 reviews against 1.9 on Trustpilot from 180. Trustpilot complaints centre on pricing changes and billing rather than the page builder itself.
What we cannot tell you
How Unbounce feels after a month of real use. Whether support actually answers when something breaks. Whether the workflow fits your specific case. Those need an account and real use, and we have not done that. Anyone publishing those answers without doing the work is guessing, and you deserve to know which is which.
Where it sits against the others
If Unbounce is not the fit, these are worth a look:
- Swipe Pages — no free plan, paid from $29/mo billed annually (Startup)
Frequently asked questions about Unbounce
How much does Unbounce cost?
Unbounce starts at $22/mo (Starter, annual: 5 pages, 500 visitors). Paid tiers: Starter ($29/mo ($22/mo annual)); Build ($99/mo ($74/mo annual)); Experiment ($149/mo ($112/mo annual)); Optimize ($249/mo ($187/mo annual)). Prices are US list prices in USD, read from each vendor pricing page on the date above. Vendors localise pricing by country — we saw GetResponse quote in Vietnamese dong from a Vietnamese connection — so what you see may differ. Always confirm on the vendor page before buying.
Does Unbounce have a free plan or free trial?
No free plan — 14-day free trial with full access, no card required
How is Unbounce rated?
Unbounce scores 1.9 out of 5 on Trustpilot from 180 reviews (checked 19 September 2026). Another wide gap: 4.3 on G2 from 386 reviews against 1.9 on Trustpilot from 180. Trustpilot complaints centre on pricing changes and billing rather than the page builder itself.
When was this Unbounce information last checked?
We last read Unbounce's own pricing page and its public review data on 19 September 2026.
How we check this page
We read Unbounce's own pricing page and its public review profiles ourselves, write down exactly what they say, link the source and date every figure (checked 19 September 2026). We do not invent scores or rankings, and we disclose that we may earn a commission when you buy through our links. When a rating is low or the review sample is small, we say so plainly.